Job Description
Western Sales Director
Req Id:
11633
Job Location:
Home Office LP
Posting Start Date:
6/9/25
Work Environment:
Remote
Job Description:
To build and be recognized as a World Class Sales and Marketing Organization that successfully executes against our budgets, business strategies and G&I laneways. Work closely with LP businesses to create and execute regional growth strategies, sales and marketing plans that align with our business goals and exceed market rates of growth. Build, lead and managed an “A” player regional field sales and field marketing structure that is accountable for obtaining both top line and bottom line regional sales and marketing budgets.
We’d love to meet you if...
… you’re energized by big challenges and creating a plan to meet the challenge
… you enjoy working with others to deliver great work
… you’re innovative and looking for a values-driven, positive culture and environment
In this position you will have the opportunity to:
- Collaborate with all business to develop annual operating budgets (expected volumes, pricing, revenue and EBITDA) targets
- Develop our regional specialty products sales go to market strategy, marketing plans and market back plans to drive sales growth that exceeds market returns and achieve our budgets for our value added product lines.
- Will incorporate and execute our Growth and Innovation Laneways into our regional plans for each of our businesses.
- Identify new potential Growth and Innovation products and services, work with each business in launching our G&I Laneways and assume accountability for all sales results as initiatives are commercialized.
- Manage, coach, train and if necessary hire General Sales Managers, Field Marketers and Field Support staff that support our values, our “A” player continuous development, to successful execute against our budgets
- RSM’s will provide guidance to businesses to translate corporate branding and marketing strategies in ways that are relevant to local/regional dynamics
- Be accountable for regional development, ROI reporting and execution of marketing campaigns and metrics; engage business resources to refine and evolve.
- Provide leadership and direction to effectively execute multiple business marketing efforts in local markets including guidance on prioritization for tactical campaigns and event-based marketing.
- Strengthen our culture of employee improvement, teamwork and internal communication through implementation of corporate efforts that respond to employment survey results.
- Provide accurate and timely forecasting of sales, volume and product mix.
- Own and execute against 1-2 key initiatives annually such as Salesforce, Training and Onboarding, Customer Councils, etc.…
- Build and maintain an effective working relationship with all 3 businesses teams and with all functional departments of the corporation. This will require effective and timely communication with all stakeholders on alignment around planning, sales progress, market insights beyond the surface and voice of the customers.
- Responsible for the evaluation of the relationship, strategic alignment and program support for key multi regional customers.
- Simplify complexity and wire the organization for full optimization of efficiency and effectiveness.
- The RSM will report our progress on a quarterly basis and will participate in our various business leadership teams.
- Perform all duties in accordance with safety rules and regulations including other duties as necessary.
What do I need to be successful?
Knowledge, Skills and Abilities:
- Able to identify organizational gaps and develop programs, processes and solutions to address.
- Must have values that align with our culture and that builds trust among his coworkers and customers.
- Ability to lead, coach and manage a team. Proven track record of strong human resource management skills including recruiting, performance management, and development of top performing sales and marketing teams and associates.
- Has demonstrated the ability to develop business plans and put forth a vision that complies with the organization, but charters the waters for sales growth and innovation.
- Can think strategically and 2 to 3 moves ahead, able to anticipate and proactively obstacles to growth or achieving corporate goals.
- Must be able to build and work in teams and rally internal support on key initiatives.
- Able to build relationships quickly and use their communication skills (oral & written) to consult key constituents both internal and external to avoid messy conflicts or confusion on intentions.
- Ability to present effectively at the senior management level of any organization.
- Demonstrated experience in developing and implementing marketing strategies, overseeing campaigns and measuring results
- Is able to think creatively in developing plans, value propositions and in crafting solutions.
- Strong sales and negotiation skills that generate win win outcomes and value based beyond price.
- Effective problem resolution skills including having awareness to recognize and address potential problem before they occur.
- Thorough knowledge of sales channels and of multiple supply chain models.
- Strong management skills – core discipline processes that allows them to monitor, coordinate, coach and execute against a plan and budget.
- Experienced in developing forecasts, budgets, business cases and value propositions.
- General understanding of basic building practices especially where LP products are involved.
- Able to simplify complexity and manage multiple projects with effectiveness as to timeliness and execution.
- Ability to navigate through business and market changes and adjust plans accordingly.
- Must have strong resolve to make difficult decisions that are good for the organization.
- Strong time management and organizational skills.
- Computer proficiency using industry software.
Experience:
- 10 years of related experience, including 5 years of people management.
- Or any equivalent combination of experience and training that demonstrates the ability to perform the key responsibilities of this position
Education
- Bachelor’s degree in Business/Marketing.
Work Environment
- Home Office with frequent travel (60%+)
- Regions Include: Northwest, West, and Western Canada
Information at a Glance