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Sr. Strategic Channel Manager

Job Req ID:  9005

Nashville, TN, US, 37203

Date:  Jan 16, 2023

As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders, remodelers and homeowners worldwide. LP’s extensive offerings include innovative and dependable building products and accessories, such as siding solutions (LP® SmartSide® Trim & Siding, LP® SmartSide® ExpertFinish® Trim & Siding, LP BuilderSeries® Lap Siding, and LP® Outdoor Building Solutions®), LP Structural Solutions (LP® TechShield® Radiant Barrier, LP WeatherLogic® Air & Water Barrier, LP Legacy® Premium Sub-Flooring, and LP® FlameBlock® Fire-Rated Sheathing, LP NovaCore™ Thermal Insulated Sheathing, and more), LP® TopNotch® Sub-Flooring, and oriented strand board (OSB). In addition to product solutions, LP provides industry-leading customer service and warranties. Since its founding in 1972, LP has been Building a Better Worldby helping customers construct beautiful, durable homes while our shareholders build lasting value. Headquartered in Nashville, Tennessee, LP operates 25 plants across the U.S., Canada, Chile, and Brazil. For more information, visit

LP’s values-driven, positive culture creates an environment where talented and hardworking people thrive in a safe, ethical, fun, challenging and rewarding place to work.  For more than 40 years, we’ve developed careers and provided advancement opportunities in the building products industry.

Job Purpose

The Senior Strategic Channel Manager must leverage the company’s enterprise resources to create and deliver a strategy growing share.  The role will serve as the lead with our biggest distributor, while leading a team of three responsible for LP’s siding & structural solutions business at strategic accounts.  Interact with senior levels with distributor customer and across LP.  Develop & execute a strategy to grow share across channels & accounts. Execute on the strategy by aligning internal resources and customers that support products.  Work across the LP organization & functions to proactively manage opportunities, address efficiency & effectiveness, and build a better organization.  Drive double digit growth on business of $225MM annual sales.



This person must be a dynamic leader who can pivot to serve as the central point of contact for the customer’s stakeholders and executives.


Value based solutions to meet both the customer’s and the company’s requirements and expectations, as well as create future potential value.

In this position you will have the opportunity to:

Building An Effective Team & Leading without Direct Authority: 


  • Are a dynamic leader who can pivot and work across multiple stakeholders, levels, and functions to drive progress and manage through conflict.
  • Drive accountability on self while orchestrating actions of an indirect broader team.
  • Create and connect new business opportunities, within the context of the LP sales strategy, by aligning sales and marketing resources to achieve greater product availability in the market.
  • Be accountable for customer-specific development efforts, metrics reporting and execution of marketing campaigns; engage business resources and serve as informal leader on the national accounts team.  
  • Manage multiple individuals while developing individual talent to maximize performance & career planning.
  • Build and grow strong trust-based relationships with customer stakeholders, supporters, and sponsors.



Strategic Focus & Leveraging Insights to Action

  • Provide insight to LP on marketplace conditions, potential products, solutions, and financial mechanisms needed to secure new business.
  • Design and analyze strategies that leverages available and emerging market data resources while evaluating demographics, pricing, distribution channels, and marketing outlets.
  • Drive decisions and action generating a high value & competitive edge.
  • Elevate above transactional deals by deeply understanding potential lines of business so LP can enter these critical growth markets and effectively deliver value, ROI, and share.  
  • Develop new lines of business within LP’s go to market strategy specific with strategic lumberyards and builders.


Effective Execution

  • Consistently deliver results by executing strategic account plans, while proactively developing & implementing contingency plans when necessary.
  • Demonstrate the resolve to do the difficult things required to maintain the integrity of the account plan and keep the cross-functional team harmonized and on track.
  • Establish realistic priorities for customer projects and effectively manage deadlines, ensuring that important details aren’t missed due to conflicting priorities.
  • Respond quickly to conflicts regarding customer compliant and on-label value co-creation, alignment, relationships, and growth and ensure that they are promptly resolved.

What do I need to be successful?

  • Ability to interpret business strategies used by potential customers to develop compelling value propositions that generate win-win outcomes and value beyond price.
  • Able to see and comprehend the big picture, possessing a broad awareness of the businesses and the industry.
  • Executive level presentation skills
  • Above average analytical, quantitative, and financial skills with the ability to effectively interpret and present findings.
  • Adaptive learner and achiever; comfortable with ambiguity and able to render decisions based on imperfect information.
  • Demonstrated experience in developing, implementing, and measuring innovative sales business plans and marketing strategies


  • Bachelor’s degree in Business/Marketing. MBA preferred.



  • 10 years of related experience or any equivalent combination of experience and training.
  • Demonstrates the ability to perform the key responsibilities of this position.
  • Prior team and people management experience.


Work Environment

  • Based in Greater Nashville, TN market.
  • Work requires approximately 50-60% travel. 
  • Remote-based office environment.  Expected to be in LP’s headquarters at least one day a week. May vary by week.

LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.

Nearest Major Market: Nashville

Job Segment: Marketing Manager, MBA, Manager, Marketing, Management, Strategy