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Social Media Manager (Hybrid)

Job Req ID:  8645
Location: 

Nashville, TN, US, 37203

Date:  Sep 20, 2022
Description: 

As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders, remodelers and homeowners worldwide. LP’s extensive offerings include innovative and dependable building products and accessories, such as siding solutions (LP® SmartSide® Trim & Siding, LP® SmartSide® ExpertFinish® Trim & Siding, LP BuilderSeries® Lap Siding, and LP® Outdoor Building Solutions®), LP Structural Solutions (LP® TechShield® Radiant Barrier, LP WeatherLogic® Air & Water Barrier, LP Legacy® Premium Sub-Flooring, and LP® FlameBlock® Fire-Rated Sheathing, LP NovaCore™ Thermal Insulated Sheathing, and more), LP® TopNotch® Sub-Flooring, and oriented strand board (OSB). In addition to product solutions, LP provides industry-leading customer service and warranties. Since its founding in 1972, LP has been Building a Better Worldby helping customers construct beautiful, durable homes while our shareholders build lasting value. Headquartered in Nashville, Tennessee, LP operates 25 plants across the U.S., Canada, Chile, and Brazil. For more information, visit LPCorp.com.

LP’s values-driven, positive culture creates an environment where talented and hardworking people thrive in a safe, ethical, fun, challenging and rewarding place to work.  For more than 40 years, we’ve developed careers and provided advancement opportunities in the building products industry.

Job Purpose

Your mission is to help LP Building Solutions grow our corporate awareness and engagement as a critical member of the Corporate Marketing team. In this role, you will serve as a key partner to the Corporate and Siding Marketing teams by designing and executing against best in class social media strategies across LP owned channels for professional and homeowner audiences. You will be responsible for managing and fostering brand growth, community engagement, content creation, reporting and optimization for LP’s social media channels.

 

KEY RESPONSIBILITIES

We'd love to meet you if...

... you like partnering with sales, agencies, and senior leaders to deliver great work.

… you enjoy finding ways to translate brand/category insights into action

… you’re passionate about building brands, from strategy to communication to activation.

… you’re energized by big challenges and creating a plan to meet the challenge.

… you’re innovative and looking for a values-driven, positive culture and environment.

In this position you will have the opportunity to:

  • Contribute to the Corporate and Siding marketing strategies by leveraging social media to identify, acquire and foster brand loyalty with customers.
  • Design, execute and optimize social media strategies to achieve team and company goals.
  • Support growth of market share by developing social media marketing plans and programs for Corporate and Siding brands, including the holistic LP product portfolio and SmartSide® Trim and Siding product portfolio.
  • Lead LP’s social listening and engagement to foster and maintain community engagement.
  • Ensure consistency in branding, creative and messaging across all social media platforms.
  • Provide short and long-term market trend forecasts and reports by directing marketing research collection, analysis, and interpretation of market data.
  • Stay up-to-date with new digital technologies and social media best practices to develop new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
  • Build strong relationships with agencies and other strategic vendors to ensure quality communications and flawless execution, including adherence to the creative briefs, budgets, and timelines
  • Influence and complete social media marketing department operational requirements by guiding employees and following up on work results.
  • Develop strong relationships with cross-functional business partners to facilitate flawless execution. Be a strong, contributing member of assigned business teams.
  • Create and execute a financial plan for social media boosting.
  • Perform all duties in accordance with environmental and safety rules and regulations. 
  • Perform other duties as necessary. 
  • Some travel required to collect content and execute market research.

What do I need to be successful?

  • Strong leadership skills, including leading cross-functional teams and leading and developing team members and peers without direct authority
  • A track record of success in managing agency/vendor relationships to set and deliver agreed upon goals
  • Ability to work in a rapidly changing environment and relate to all levels of employees and vendors
  • Entrepreneurial mindset and a self-starter who can quickly assess business needs with a bias toward action
  • Clear written and oral communication and grammar skills
  • Must be able to work within company brand standards and follow company content style guides
  • Ability to be proactive in problem solving and idea generation required
  • Requires strong attention to detail
  • Ability to action against and give constructive feedback on creative executions

Education

  • Bachelor’s Degree in Communications, Journalism, Marketing or related field required. Relevant experience will be considered in lieu of formal education.
  • Social Media discipline certification from Hootsuite, Hubspot, Content Marketing Institute, and/or another reputable SaaS institution a plus.

 

EXPERIENCE 

  • 5+ years of work experience in Digital Marketing and social media specific job positions
  • Experience with social listening, publishing and monitoring platforms such as Hootsuite, SalesForce Social Studio, Sprinklr, etc.
  • Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, and/or Canva skills a plus
  • Ability to effectively manage and keep projects on track
  • Excellent oral and written communication skills
  • Understanding of/passion for the building industry a plus

 

WORK ENVIRONMENT 

  • Hybrid environment 
  • Travel: Up to 10%

LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.


Nearest Major Market: Nashville

Job Segment: Market Research, Social Media, Marketing Manager, Media, Marketing, Research