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Senior Product Manager

Job Req ID:  8331

Nashville, TN, US, 37219-1765

Date:  Jun 21, 2022

As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders, remodelers and homeowners worldwide. LP’s extensive offerings include innovative and dependable building products and accessories, such as siding solutions (LP® SmartSide® Trim & Siding, LP® SmartSide® ExpertFinish® Trim & Siding, LP BuilderSeries® Lap Siding, and LP® Outdoor Building Solutions®), LP Structural Solutions (LP® TechShield® Radiant Barrier, LP WeatherLogic® Air & Water Barrier, LP Legacy® Premium Sub-Flooring, and LP® FlameBlock® Fire-Rated Sheathing, LP NovaCore™ Thermal Insulated Sheathing, and more), LP® TopNotch® Sub-Flooring, and oriented strand board (OSB). In addition to product solutions, LP provides industry-leading customer service and warranties. Since its founding in 1972, LP has been Building a Better Worldby helping customers construct beautiful, durable homes while our shareholders build lasting value. Headquartered in Nashville, Tennessee, LP operates 25 plants across the U.S., Canada, Chile, and Brazil. For more information, visit

LP’s values-driven, positive culture creates an environment where talented and hardworking people thrive in a safe, ethical, fun, challenging and rewarding place to work.  For more than 40 years, we’ve developed careers and provided advancement opportunities in the building products industry.

Job Purpose

As a member of our Growth and Innovation Team, you’ll be asked to use strong analytical skills to drive deep insights to a wide range of current and future business projects. You insights and findings from analysis will help shape the marketing and business development of new products that support corporate growth and innovation goals based on LP’s growth strategy and value based agenda. You’ll be responsible for idea generation, in-depth market analysis, product positioning, and marketing planning. 

We’d love to meet you if... 

… you thrive off thinking outside the box leveraging data to guide, direct, alter, and measure business strategies

… you’re driven by big challenges to analyze and interpret things like: financial results, costs, trends, and forecasts

…you desire empowerment; having the ability to work independently, but also as an informal leader cross functionally

…you love leading new product development projects featuring growth and innovative ideas

…you enjoy uncovering the unmet needs of the building materials value chain to bring new solutions to the market

In this position you will have the opportunity to:

  • Lead multiple New Product Development project(s) in the corporate growth and innovation agenda.  Work is highly independent and requires engaged, self-motived individual.
  • Execute on key commercial deliverables including idea generation, in-depth market analysis, business case, product positioning, and marketing planning.
  • Use traditional and advanced research analysis methods to support business, segment and product strategies related growth and innovation projects
  • Be excellent at communication as you’ll assume team lead role for cross-functional partners to drive accountability.
  • Use quantitative & qualitative surveys/ interviews to gain deep market related insights by engaging developers, channel partners, specifiers, manufacturing operators, etc.
  • Synthesize analytical results into deliverables that communicate key insights and implications to be presented to the appropriate stakeholders.
  • Develop relationship and maintain productive dialogue with external partners including ad agencies, market research agencies, and marketing consultants
  • Coach and mentor direct reports to ensure expectations are clearly articulated and deliverables met for key milestones.

What do I need to be successful?

  • Knowledge of building materials and building industry preferred
  • Proven skills and experience in the marketing and business development activities during the new product development process
  • Strong qualitative and quantitative skills, as well as excellent verbal and written communication skills
  • Proven ability to collaborate with ad agencies, market research companies, and marketing consultants.
  • Knowledge of current statistical analysis tools, metrics and software related to sales, marketing, and finance
  • Strong analytical, organizational, and presentation skills. 
  • Ability to communicate effectively to senior management.


  • Bachelor’s degree in Business/Marketing
  • MBA in Marketing
  • 7-10 years of related experience
  • Or any combination of experience and training that demonstrates the ability to perform the key responsibilities of this position.


Work Environment

  • Hybrid work from home/office environment

LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.

Job Segment: Product Development, Market Research, Senior Product Manager, Marketing Manager, Statistics, Research, Marketing, Operations, Data