Job Purpose

Within a business, and under the direction of the Business Marketing Manager, maximize product lineprofit contribution, market share and revenue to include strategy creation and execution, pricing management, financial analysis, market segmentation, market research, competitive intelligence, new product development and effective marketing plan execution for an assigned segment of the business (product line, customer segment, etc.).May lead efforts to identify, develop and commercialize new products and/or software.

We’d love to meet you if... 
… you’re energized by big challenges and creating a plan to meet the challenge 
… you enjoy working with others to deliver great work 
… you’re innovative and looking for a values-driven, positive culture and environment

In this position you will have the opportunity to:

• Develop comprehensive product line strategy that aligns with business unit strategy and overall company goals
• Champion execution of strategic plan elements including new product development
• May provide direction and lead execution for new product development and/or software development, services and solutions from ideation up to launch, following the LP new product development process, including developing and testing concepts, ensuring product development delivers on the concept, and ensuring an appropriate testing plan is implemented
• May identify and lead product development projects with cooperation from Quality Assurance, Manufacturing, Engineering, all customer levels, suppliers and other key business contacts; as well as Software development projects with cooperation from IT, vendors, all customer levels, and other key business contacts
• Deliver revenue and profit targets for assigned $100 50-200 million-dollar (revenue) business segment by acting as the liaison between Sales and Operations, managing costs, growing profitable product lines or SKUs, and other initiatives.
• Execute pricing strategies that optimize revenue and profit by managing price lists, price zones, price increases, rebates and allowances, and special pricing allowances (SPAs) with the appropriate pricing manager
• Forecast annual, quarterly and monthly volumes and pricing for assigned product lines by using business knowledge, statistical techniques, historical data, and sales input
• Pioneer and develop new accounts and markets as needed per business strategy, including selecting segments and accounts to target, developing target list, leading execution, making personal calls, and other action required to achieve the objective
• Analyze and optimize routes to market in coordination with overall company channel strategy for assigned product lines
• Coordinate all elements of marketing communications for assigned product lines, engaging corporate marketing, agency, public relations, and other resources to execute a well-coordinated plan
• Manage direct marketing budget of approximately $1-2 million for assigned product lines
• Lead cross functional teams to flawlessly execute major projects, including sales blitzes, new product launches, major promotions, product repositioning, and other key initiatives
• Develop and manage strong relationships with strategic customers and vendors in order to meet market needs, reduce response time, and facilitate flawless execution

What do I need to be successful?

• 7+ years of previous sales, marketing or management experience; Or any equivalent combination of education and experience that demonstrates the ability to perform the key responsibilities of the position
• Demonstrated analytical, quantitative and financial skills
• Ability to effectively and efficiently manage and keep projects on track
• Thorough knowledge of LP products and features
• Demonstrated understanding of legal requirements affecting marketing

Bonus Points If You…

• Have your MBA degree
• Previous experience leading cross-functional teams
• Demonstrated ability to drive complex tasks with some direction and minimal supervision

Education

• Bachelor’s degree required.

Work Environment

Hybrid Office Environment –Travel up to 20%

#LI-HYBRID