Job Purpose

We are seeking a dynamic and strategic Director of Marketing Performance & Operations to drive demand, pipeline volume and maximize return on marketing investment within LP’s top business segments. This high-visibility role will set vision and strategy, while reshaping a newly integrated organization, driving strategic cross-functional alignment, and delivering measurable business impact of marketing’s objectives.

The ideal candidate is a proven marketing delivery leader with deep experience in demand generation, financial modeling, digital transformation, and operational excellence. You will be accountable for the full pipeline and performance of marketing mix, with a strong focus on strategic targeting, performance metrics and executional rigor.

In this position you will have the opportunity to:

Strategic Growth & Pipeline Ownership

• Lead strategic alignment and cross-functional activation with Brand, Product, Sales, CX, Finance, and IT to generate demand across all priority segments, channels and end-user groups to deliver Value at Stake (VAS) targets.
• Develop and maintain a proforma-based investment model across the market to assess market potential, inform marketing mix modeling (MMM) and deliver marketing-attributed volume, revenue, and ROI targets.
• Define strategic targets and prime prospects within each segment to fuel growth and market penetration, partnering closely with Commercial leadership team and key stakeholder teams.
• Apply differentiated investment strategies by market – coordinating national, regional, local, and scaled co-op programs – to fully integrate communications planning and execution.

Demand Generation & Local Brand Activation

• Prioritize campaigns and media spend in key “market ready” geographies based on stocking locations, product availability, trained installers and applicable marketing program integration.
• Activate persona-based journey maps and nurture campaigns tailored to segments, key audiences, geographies, product mix, code compliance requirements.
• Establish and own the end-to-end lead management process and streamline each end-customer’s path to purchase, leveraging data insights and personalization capabilities

Marketing Program & Operations Leadership

• Assess and refine all marketing programs to deliver intended value, behaviors and ROI. Scope spans loyalty rewards, training certifications, retail, and channel
• Digitally scale co-op marketing programs to minimize overhead and maximize collective market impact
• Innovate new programs or features that deliver on brand promise and improve doing business with LP
• Establish and scale marketing operations delivery in a way that services all segments, maximizes productivity and optimizes investments, including:
  • Channel / customer enablement (training, collateral, local tradeshows/events)
  • Sample ordering and fulfillment
  • Ecommerce enablement and optimization (Amazon, retail.coms, etc.)
  • Product ownership across web, CMS/DAM/PIM, visualizers, marketing automation, and AI tools

Digital Experience Design & Delivery

• Lead the establishment of a robust digital experience & PMO practice inclusive of journey mapping, UI/UX, business analysis, data strategy, agile ceremonies, resource allocation, project charters, AI engineering and workflow automation.

What do I need to be successful?

• 15+ years of progressive experience in brand management, digital marketing, marketing operations and product marketing
• Advanced financial acumen in demand generation environments
• Experience across B2C, B2B, B2B2C, and DTC ecommerce models
• Demonstrated success in digital transformation leadership
• Certified in Six Sigma and/or PMI methodologies
• Strong track record of building and leading high-performing teams
• Ability to influence cross-functional stakeholders and lead through change
• Executive presence with excellent communication, collaboration and team building skills
• Experience in building products is highly desirable

Education

• Bachelor’s degree required. MBA strongly preferred.

Work Environment

• Office environment.

• Up to 50% travel required to meetings, trade shows, customer visits, seminars and manufacturing facilities