Channel Marketing Associate

Job Purpose

In this role, you will use your keen insight and analytical skills to understand the behaviors of retail and dealer customers (The Home Depot, Lowe’s, 84 Lumber, Beacon, etc) along with their respective customers and ensure customer marketing activities are focused accordingly.  You will leverage insights for the creation and development of defined shopper related marketing plans across all channels and accounts within a defined go-to market framework to satisfy the needs of targeted shoppers and enhance the shopping experience.  Creating and executing account specific programs resulting in the enhancements of retailer relationships/collaboration, brand equity building and increased revenue and profitability in the role.

Your business acumen will be valued, and you will provide inputs into development, activation, and execution of shopper related marketing strategies.  You are known for your exceptional relationships skills and taking on challenges and obstacles in a confident and collaborative way. 

This role will lead the execution of channel marketing plans and programs to drive revenue and profit growth in key strategic channels across LP’s businesses. Oversee all associated marketing activities, partner item set up, tracking and analysis and other marketing tasks designed to grow the business.

We’d love to meet you if… 

… you have experience in marketing within the B2B and the B2C space

… you’re energized by big challenges and creating a plan to meet the challenge

… you enjoy partnering with sales, customers, and senior leaders to deliver great work

… you’re innovative and looking for a values-driven, positive culture and environment

In this position you will have the opportunity to:

• Grow the business with our retail and channel partners

• Develop specific channel and customer marketing opportunities, through collaboration with sales, brand, innovation and other segment teams which will result in channel related marketing plans

• Manage multiple account marketing execution plans and tactics

• Ensure channel activation plans are executed on time, within budget and achieve ROI metrics

• Identify and recommend adjustments based on competitive threats across the market

• Report on in-market activation analytics including ROI and promo analysis for post event recommendations

• Develop strong relationships with key strategic customers and internal cross-functional partners to ensure flawless execution of projects

• Build deep expertise on the assigned channel(s) to understand channel and customer trends, opportunities for LP to gain competitive advantage in the channel, capitalize on growth opportunities, and deliver superior volume and profit results

• Establish strong relationships and communication with key internal and external partners.

What do I need to be successful?

• 5+ years’ business, marketing, and/or sales management experience or any equivalent combination

• Background in digital marketing, e-commerce and have retail and/or channel marketing experience

• Demonstrated ability to work independently in the development and execution of customer marketing strategy and planning

• Demonstrated ability to effectively work on multiple projects while keeping them on track

• Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization and build authentic and positive relationships internally and externally

• Professionalism and excellent communication skills, both written and verbal along with analytical skills

• Entrepreneurial mindset and a self-starter who can quickly assess business needs with a bias toward action

• Strong ability to manage external vendors and agency partners

Bonus Points If You…

• 1-3 years’ experience with retail media networks

• Ability to think through issues and opportunities from the customer’s perspective

• Mindset to not settle and always re-invent programs to gain performance and increase results

Education

• Bachelor’s degree in Business/Marketing or equivalent experience

Work Environment

• Remote & Office environment

• Travel 25% of the time