Share this Job

Brand Marketing Analyst (Hybrid)

Job Req ID:  8646
Location: 

Nashville, TN, US, 37203

Date:  Sep 20, 2022
Description: 

As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders, remodelers and homeowners worldwide. LP’s extensive offerings include innovative and dependable building products and accessories, such as siding solutions (LP® SmartSide® Trim & Siding, LP® SmartSide® ExpertFinish® Trim & Siding, LP BuilderSeries® Lap Siding, and LP® Outdoor Building Solutions®), LP Structural Solutions (LP® TechShield® Radiant Barrier, LP WeatherLogic® Air & Water Barrier, LP Legacy® Premium Sub-Flooring, and LP® FlameBlock® Fire-Rated Sheathing, LP NovaCore™ Thermal Insulated Sheathing, and more), LP® TopNotch® Sub-Flooring, and oriented strand board (OSB). In addition to product solutions, LP provides industry-leading customer service and warranties. Since its founding in 1972, LP has been Building a Better Worldby helping customers construct beautiful, durable homes while our shareholders build lasting value. Headquartered in Nashville, Tennessee, LP operates 25 plants across the U.S., Canada, Chile, and Brazil. For more information, visit LPCorp.com.

LP’s values-driven, positive culture creates an environment where talented and hardworking people thrive in a safe, ethical, fun, challenging and rewarding place to work.  For more than 40 years, we’ve developed careers and provided advancement opportunities in the building products industry.

Job Purpose

The Corporate Marketing team supports the business marketing groups with marketing communications and connects all marketing efforts to drive growth to the product brands and incremental value to the LP Masterbrand. As the Corporate Brand Analyst, your mission is to help LP Building Solutions grow our corporate awareness and engagement as a critical member of the Corporate Marketing team. In this role, you will serve as a key partner to the Corporate Brand Manager, Siding Brand Manager and Structural Solutions Brand Manager to ensure consistency in brand messaging and visualization across business units, manage and monitor the Corporate Marketing budget, and support overall growth for the LP Masterbrand through the execution of marketing activities.

 

 

KEY RESPONSIBILITIES

We'd love to meet you if...

... you like partnering with sales and angencies to deliver great work.

… you enjoy finding ways to create new messaging from brand/category insights.

… you’re passionate about building brands, from strategy to communication to activation.

… you’re energized by big challenges and creating a plan to meet the challenge.

… you have an innovative mindset and are looking for a values-driven, positive culture and environment.

In this position you will have the opportunity to:

  • Contribute to the overall LP Masterbrand by assisting in the development and execution of paid, owned and earned media tactics as identified in the strategy set by the Corporate Brand Manager.
  • Perform marketing research activities, analyze data to effectively communicate clear market insights and prepare marketing activity reports to share across the organization and with management as needed.
  • Build strong relationships with cross functional teams, agencies and other strategic vendors to ensure quality communications and flawless execution, including adherence to the creative briefs, budgets, and timelines
  • Achieve financial objectives by executing and monitoring an annual budget for LP Masterbrand activity, including managing vendor invoices and expenses, alongside the Corporate Brand Manager.
  • Ensure consistency in branding, creative and messaging across all paid, owned and earned channels.
  • Provide short and long-term market trend forecasts and reports by directing marketing research collection, analysis, and interpretation of market data through in-house digital analysis platforms such as Qualtrics, Google Analytics, etc.
  • Stay up-to-date with new digital technologies and marketing best practices to develop new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
  • Perform all duties in accordance with environmental and safety rules and regulations. 
  • Perform other duties as necessary. 

What do I need to be successful?

  • A desire to learn and grow business and marketing acumen.
  • Experience developing partnerships with cross functional team members and driving results against shared goals/objectives
  • A desire to develop strong leadership skills, including leading cross-functional teams and leading and developing team members and peers without direct authority
  • Ability to work in a rapidly changing environment and relate to all levels of employees and vendors
  • Entrepreneurial mindset and a self-starter who can quickly assess business needs with a bias toward action
  • Clear written and oral communication and grammar skills
  • Must be able to work within company brand standards and follow company content style guides
  • Ability to be proactive in problem solving and idea generation required
  • Requires strong attention to detail
  • Ability to action against and give constructive feedback on creative executions

Education

  • Bachelor’s Degree in Communications, Journalism, Marketing or related field required. Relevant experience may be considered in lieu of formal education.
  • Digital Marketing related discipline certification from Hubspot, Content Marketing Institute, and/or another reputable institution a plus.

 

EXPERIENCE 

  • 2+ years of work experience in Digital Marketing and/or Corporate Marketing and/or Communications specific roles
  • Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, and/or Canva skills a plus
  • Ability to effectively manage and keep projects on track
  • Excellent oral and written communication skills
  • Understanding of/passion for the building industry a plus

 

WORK ENVIRONMENT 

  • Hybrid environment 
  • Travel: Up to 10%

LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.


Nearest Major Market: Nashville

Job Segment: Branding, Brand Manager, Market Research, Marketing, Research