Associate Segment Marketing Manager

As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders, remodelers and homeowners worldwide. LP’s extensive offerings include innovative and dependable building products and accessories, such as siding solutions (LP® SmartSide® Trim & Siding, LP® SmartSide® ExpertFinish® Trim & Siding, LP BuilderSeries® Lap Siding, and LP® Outdoor Building Solutions®), LP Structural Solutions (LP® TechShield® Radiant Barrier, LP WeatherLogic® Air & Water Barrier, LP Legacy® Premium Sub-Flooring, and LP® FlameBlock® Fire-Rated Sheathing, LP NovaCore™ Thermal Insulated Sheathing, and more), LP® TopNotch® Sub-Flooring, and oriented strand board (OSB). In addition to product solutions, LP provides industry-leading customer service and warranties. Since its founding in 1972, LP has been Building a Better World™ by helping customers construct beautiful, durable homes while our shareholders build lasting value. Headquartered in Nashville, Tennessee, LP operates 25 plants across the U.S., Canada, Chile, and Brazil. For more information, visit LPCorp.com.

LP’s values-driven, positive culture creates an environment where talented and hardworking people thrive in a safe, ethical, fun, challenging and rewarding place to work.  For more than 40 years, we’ve developed careers and provided advancement opportunities in the building products industry.

JOB PURPOSE:

 Your mission is to help Louisiana Pacific grow our Siding business by developing marketing strategies, building relationships, and creating customer-specific, demand-driving programs to motivate decision makers within the New Construction space to use LP Siding in their building projects. 

KEY RESPONSIBILITIES

 We’d love to meet you if… 

… you love having responsibility for driving revenue and being a critical driver of the company’s growth

… you’re energized by marketing strategy and templatizing execution

… you’re seeking big challenges and the chance to create plans to meet those challenges

… you like partnering with sales, customers, agencies and senior leaders to deliver great work

If this sounds like you, join our growing team! In this position you will have the opportunity to:

• Support our sales team as we work to grow our share with national builders.
• Set the strategy and develop materials for engagement: define toolkits and resources needed to deliver revenue commitments and provide direction for cross-functional teams.
• Represent LP with the largest and most critical customers in the New Construction space.
• Build and grow programs that drive engagement and loyalty among the segment.
• Ensure the voice of the customer and the needs of field sales are incorporated into marketing plans and activation.
• Establish strong relationships and communication with key internal and external partners.
• 40% travel expectation
• Perform all duties in accordance with environmental and safety rules and regulations.
• Perform other duties as necessary

WHAT DO I NEED TO BE SUCCESSFUL?

• Professionalism and excellent communication skills, both written and verbal.
• Proven ability to participate in and support sales in customer meetings.
• Proven success in the development and execution of marketing strategy.
• Excellent leadership skills with the confidence to lead and engage key partners.
• Entrepreneurial mindset and a self-starter who can quickly assess business needs with a bias toward action.
• Strong ability to manage external vendors and agency partners.
• Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization.
   

EDUCATION 

• Bachelor’s degree in Business/Marketing or related field preferred.
• MBA a plus.

EXPERIENCE 

• Minimum 5+ years of work experience in Marketing as a Marketing leader.
• Experience working directly with customers to establish marketing as a key component of joint business plans.
• Experience in creative briefing, campaign, and program development.
• Understanding of/passion for the building industry a plus.

LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.